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Winner of The Queen’s Award for Enterprise: International Trade 2021.

MasterMover team

MasterMover is proud to announce that it has received The Queen’s Award for Enterprise: International Trade 2021. MasterMover has been recognised for outstanding continuous growth in overseas sales over the past six years. The Queen’s Awards for Enterprise are the most prestigious business awards in the UK and the company is one of 205 organisations nationally to receive the accolade.

MasterMover electric tugs improve the safety and efficiency of operations in a variety of sectors including manufacturing, pharmaceutical, healthcare, food production, retail and logistics. The company has subsidiaries in North America, France and Germany alongside a management team and sales partner network that extends across the globe.

Now in its 55th year, the Queen’s Awards for Enterprise permit winning businesses use of the esteemed Queen’s Awards emblem for the next five years.

Receiving the Queen’s Award is a recognition of the hard work and dedication of everybody in the company and the journey so far that we’ve been on together. This is a wonderful accolade we can all be proud of as we look forward to an exciting future.

An Introduction to MasterMover

MasterMover is a global leader in the design and manufacture of electric tugs that allow customers to safely move wheeled loads ranging in weight from 50 kg to more than 100,000 kg.

Our compact, powerful, battery-operated machines are trusted by leading organisations and international brands in a variety of sectors including manufacturing, pharmaceutical, healthcare, food production, retail and logistics.

We are proud to have made our home in Ashbourne, Derbyshire, while continuing to improve safety and efficiency in workplaces around the world.

Today, we have subsidiaries in North America, France and Germany alongside a management team and sales partner network that extends across the globe. In 2021, we received the Queen’s Award for International Trade in recognition of our outstanding continuous growth in overseas sales.

MasterMover Global Deliveries Map

Our Story

The MasterMover brand has its origins in 1997, when the late founder Andrew Jones started out with just one machine initially developed for moving caravans and small goods.

Andrew’s background was in retail and the textile industry, but he recognised the wider potential for providing a safer and more efficient way to move wheeled loads.

In the late 1990s – just as supermarkets were investing in large, out-of-town stores – it became apparent that moving roll cages over long distances from storage to shelf would prove difficult.

Instead, supermarket chains looking to achieve safe and efficient replenishment wanted a solution that could move multiple roll cages at a time. An electric tug from MasterMover was the answer. National contracts with major supermarket chains followed and, with an expanding product range, different sectors across industry also began to take an interest.

In 2004, MasterMover launched the SmartMover. This machine remains a customer favourite to this day and can be found offering safety and efficiency benefits worldwide, from hospitals and laboratories to factories, warehouses and shops.

Andy Owen became Managing Director in 2007 and a Partner in 2009. Confident that electric tug solutions were exportable and provided benefits to a diverse range of sectors, the MasterMover team entered a new period of growth.

The technology could travel. While the UK remained the firm foundation on which to launch an export push, it was clear that other countries lacked a comparable solution. From 2007 onwards, and with a clear marketing strategy in place, the business became increasingly proactive in overseas markets. It was a plan that paid dividends. Beginning with a phased roll out to Europe and in response to rising demand, the company’s global management team and sales partner network went from strength to strength.

Meanwhile, our reputation for innovation, engineering excellence and truly customer-focused solutions has also grown.

In 2016, James Jones, Andrew’s son, joined the business as a Partner. James now leads on bespoke project managed solutions designed to solve the often complex challenges presented by customers’ specific material handling needs.

Our German subsidiary was established in 2012, later followed by the North America in 2017 and France in 2018. In the past six years, overseas sales have grown by 227% and the proportion of sales exported has now increased to 59% overall.

So far, our machines have been delivered to more than 40 countries and counting.

Original MasterMover MasterTug and New MasterTug


Our Future

The UK continues to be the springboard to our export success. We drive new product development here and we have ambitious plans for growing our manufacturing operations at home. It’s the foundation which will allow us to develop our worldwide presence and build on our year-on-year overseas sales growth.

We couldn’t achieve what we do without having a great team around us. From the outset, we’ve maintained a 100% in-house design and development team, using exceptional talent to create forward-thinking, high performance solutions.

Across all our business functions, we continue to invest in the very best people with training, support and career development opportunities.

Our commitment to innovation and teamwork means that MasterMover is leading the way when it comes to improving safety and efficiency for customers. We’re proud to say that our electric tug solutions are making workplaces around the world truly fit for the future.

Interested in learning more?

Contact us to discuss how electric tugs can drive safe and efficient load movement within your industry.